MARLBOROUGH, Mass.–Two radio commercials sponsored by the Cooperative Credit Union Association are running in four states in observance of April as National Financial Literacy month.
The ads, which are part of the CCUA’s consumer advocacy initiative, Better Values – Better Banking, are aimed at promoting credit unions to consumers as both a resource for financial education and as a partner committed to their financial well-being.
The 30-second spots are currently airing on a number of radio stations throughout New England, including New Hampshire, Massachusetts, and Rhode Island, in addition to Delaware.
The first commercial, “Financial Well-Being,” reminds consumers that financial literacy is power. “The more you know, the better you are at managing your money. It goes on to tell listeners about the many classes and guidance credit unions offer to their members on money management – from establishing credit, to buying a new home and saving for retirement,” the CCUA explained.
‘Go With a Credit Union’
The second commercial, “Go with a Credit Union,” calls attention to life’s goals and how daunting a task it can be to achieve them, especially when it comes to understanding the best ways to manage one’s money. “The listener is then encouraged to seek out a trusted partner, a credit union, which can prove to be of value, because at a credit union your financial well-being is at the heart of who we are – people helping people,” the CCUA said.
The spots can be heard at www.ccua.org/FinancialLiteracy2023.
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