WASHINGTON – Four more states have signed onto CUNA’s Open Your Eyes to a Credit Union brand campaign.
Credit Union National Association announced the expansion of its category-level brand campaign, Arizona, Nebraska, West Virginia and Vermont. The four new states bring the total number of participating states to 13.
“We’re thrilled to bring Open Your Eyes to a Credit Union to more consumers across the country,” said Chris Lorence, CUNA Chief Credit Union Awareness Officer. “From our first launch in January 2019 to now, we’ve launched thirteen states. We’ve come a long way! Thank you to California and Nevada Credit Union League, Mountain West Credit Union Association, Nebraska Credit Union League, West Virginia Credit Union League, and Association of Vermont Credit Unions and all the credit unions whose support is driving this campaign.”
Open Your Eyes to a Credit Union is part of the CUNA-led Awareness Initiative that is working to increase consumer consideration of credit unions. It is a category-level, strategic marketing effort that has financial pledges of $42 million from over 640 organizations within the credit union movement, CUNA reported. The campaign first launched in January and is now live in Arizona, Indiana, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Carolina, North Dakota, South Carolina, South Dakota, Vermont and West Virginia.
According to CUNA, as of August 23, Open Your Eyes to a Credit Union had gained over 186 million impressions and earned 27.6 million video views from start to finish. It had reached 6.7 million through programmatic advertising, 5.1 million on social media, and 3.2 million on YouTube.