NAPERVILLE, Ill.– The 2nd annual #ILoveMyCreditUnion social media blitz on July 29 had a global reach of more than six-million people and a “hearty” 55,000 active engagements, according to the Illinois CU System, which again organized the event.
In all, more than 850 organizations and people across all 50 states and 11 countries participated in the one-day blitz, which was designed to encourage authentic high-energy conversation across social media platforms to build credit union awareness, the ICUS added.
Some 7,000 people generated creative content as part of the initiative.
‘Impactful Content’
“We saw an increase this year in original and impactful content coming from credit unions around the world,” said Staci Hering, ICUL director of outreach and engagement said. “We were impressed with the amount of customization there was across all social media platforms. We’re thrilled to see credit unions personalizing the campaign and really making it their own.”
According to the Illinois CU System, while the “creativity of the campaign collateral was notable, the shining light of the campaign was a focus on community giving.”
Contributions to Hospitals, Charities
The ICUS said that encouraged by the Giving component of the campaign, in which participants submitted their engagement plans for a chance to win $1,000, credit unions collectively took action with donation drives, volunteering, and events to celebrate and support members and the communities they serve.
“Credit unions are first and foremost service organizations dedicated to helping others,” said Tom Kane, president and CEO of ICUS, who is responsible for the idea for the one-day social media effort. “As part of this initiative, our team was thrilled to financially support the mission of credit unions through Envisant’s $25,000 in total contributions to a Children’s Miracle Network hospital and 10 local charities. Everyone in the credit union now knows #ILoveMyCreditUnion, so we are looking forward to an even bigger impact worldwide in 2023.”
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