GRAND RAPIDS, Mich.— Lake Michigan Credit Union has launched its third $25,000 Home Makeover Giveaway, featuring LMCU spokesperson, “lifestyle expert” Carter Oosterhouse.
The sweepstakes will run through May 1, 2015.
The 2015 Home Makeover Giveaway follows a 2014 contest that attracted some 100,000 entries – submitted both online and by in-branch paper entries. That contest was won by Jason Stursma of Hudsonville, Mich.
The contest is open to members and non-members and can be entered at either the CU’s website, www.lmcu.org, or in a branch. The winner gets $25,000, plus advice from Carter about design ideas and eco-friendly building tips.
LMCU’s campaign will stretch across multiple media, including television, radio, print, outdoor, point of sale, Internet, search engine marketing, social networks and member communications.