BOISE, Idaho — Credit unions in Idaho and Arizona have announced new sponsorship agreements that include naming rights.
In Idaho, Idaho Central Credit Union has entered into a sponsorship deal with Bogus Basin Mountain Recreation Area. The funds will go toward enhancements at the nonprofit recreation area, including the acquisition of two passenger shuttles and a large digital signboard that will provide dynamic information on grooming and chairlift status.
The plaza located outside of Bogus Basin’s JR Simplot Lodge is being renamed “Idaho Central Credit Union Plaza.” The 17,000 square foot plaza, which features a seating area, fireplaces, landscaping, and the Double R Ranch BBQ Smokehouse, was completed last year and serves as a base area gathering place, according to the credit union.
Cost of the sponsorship was not revealed.
CU Sponsors Theater in Phoenix
Separately, in downtown Phoenix, Arizona FCU is taking over title sponsorship of Live Nation’s Theatre. Formally known as Comerica Theatre, the venue will now be called Arizona Federal Theatre. The Theatre has presented some of the biggest names in the entertainment industry including Michael Buble, Robert Plant, Stevie Nicks, Janet Jackson, Alice Cooper, Tim McGraw, Ellen DeGeneres, Chelsea Handler, Dave Chappelle, Kevin Hart, Jay-Z, Maluma, Banda MS and Michelle Obama.
After 84 years of serving the financial needs of Valley families, “We’re excited to add Live Nation to our growing list of partners, including Phoenix Rising, Arizona Humane Society, and The 100 Club of Arizona, among many others,” said Ronald Westad, president/CEO of Arizona Federal Credit Union, in a statement. “Together we’re committed to creating a vibrant and active community here in the Valley.”
The sponsorship became available following the acquisition of Pinnacle Bank, which had held naming rights.