PHOENIX–Two credit unions in this state that earlier completed a merger have now introduced their new name. The CU formed by the merger of Canyon State Credit Union and Deer Valley Credit Union said it is now operating as Cooper State Credit Union.
“The name Copper State Credit Union felt right for us,” stated CEO Robb Scott. “Copper is a metal that symbolizes strength. Throughout our discussions regarding the 2019 merger, one phrase continued to echo in every conversation -- ‘We’ll be stronger together.’ We are stronger now, and our new name tells that story.”
Scott stated that the values of the institutions have not changed and are now better defined, and that family remains “at the heart” of the brand.
“It symbolizes that we are in fact one unified institution rather than two credit unions operating in parallel,” said Paul Waterman, co-chair of the board. “The new name brings a sense of togetherness to our family of employees.”
‘Sense of Enlightenment’
Added Co-Chair Chris Urness, “We’re very pleased with the choice for the new name. Not only is the element copper relevant to our great state, but a refreshed brand brings a sense of enlightenment to our institution. We stayed true to ourselves and our values throughout the naming process and I believe our redefined brand captures the essence of who we are very nicely.”
The credit union worked with FI GROW Solutions, LLC, a marketing agency, on the name change.
The credit union said all employees have been retained. Copper State CU has approximately $710-million in assets.